Marketing Manager

Marketing Manager (M&C-001) for Maarefah Management

About Maarefa
Maarefah Management is a full-service event management company, offering a range of integrated services, skills and expertise that deliver excellence and value to our clients. From project management to execution, Maarefah Management has the capabilities to provide continuous long-term and measurable results to each and every event. We measure ourselves not against our competitors but by our clients' success.

Our Vision
To become the leading, most innovative and trusted partner offering training and accreditation programs, market research, association administration and event management services to associations and corporations.

Our Mission
To ensure the success of our clients by enabling them to become and remain recognized leaders in their field through the provision of high quality services of unmatched value. Through these services we create partnerships, not just clients.

Our Values
Excellence, Innovation, Integrity, Success

Job Core:-
• Develop strategic marketing plans utilizing the full marketing mix and setting targets in collaboration with the event manager and the Managing Director
• Conduct thorough market analysis (including but not limited to: internal data analysis and external research, target market segmentation, identification of industry trends)
• Monitor competitive events and their performance, cost, and market penetration
• Prepare and implement marketing plans, campaigns, and timelines for the entire event portfolio involving writing copy (print and web) and select channels of communication as well as coordinate all ongoing marketing initiatives
• Develop and manage a budget for each event and its campaign
• Develop and implement PR strategy to acquire and deliver high impact media presence in print and online media
• Manage the organizations databases and CRM systems to select and accurately target groups and individuals for each campaign
• Manage all social media channels and develop an editorial calendar and prepare media content to increase customer engagement
• Work with the design team to develop innovative and creative printed material and advertisements
• Identify promotional opportunities and relationships and negotiate marketing partnerships or discounts on external advertising/insertions with regional and international media outlets
• Effectively develop and maintain professional relationships with external suppliers (list rentals or exchanges, printers, mail houses, creative agencies, email marketing providers to coordinate creative campaigns, mail dates, etc.), press, sponsors, and partner associations
• Manage, mentor and motivate team members
• Collaborate with sales team to plan and implement exhibitor sales marketing campaign
• Prepare thorough analysis of campaign results with a view to refining programs in real time to improve efficiency & effectiveness

Interested candidates to send their resume to amr.b@maarefah-management.org Quoting (M&C-001) in the subject

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